Columbia Forest Products Launches New and Improved Website

WWW.CFPWOOD.COM offers easy-to-use features for homeowners,
builders, the design community, fabricators and others

Greensboro, NC –Columbia Forest Products has launched a totally-revamped website beginning with a new and improved home page design. Its goal is to enable visitors – homeowners, specifiers, builders, fabricators and others – to find the information they seek within "three clicks or less," according to Director of Marketing Todd Vogelsinger.

• Homeowners can find practical information about formaldehyde and indoor air quality, ways to "green" their homes and how to find a PureBond Fabricator in their area who can build a "green" cabinets and furniture;
• Architects and designers will find product information and resources for specifying PureBond and connect with a Columbia LEED Accredited Professional who can consult with them on green building projects;
• For builders, remodelers and kitchen & bath dealers, the PureBond Fabricator Network directory will help them identify the best qualified fabrication shops in their area, and to learn about what makes PureBond formaldehyde-free technology something their customers would be extremely interested in;
• A comprehensive FAQ section covers a nearly exhaustive list of questions about plywood construction, indoor air quality, regulations and certifications;
• All visitors are invited to sign up for the Wood Works™ newsletter and to ask plywood expert Ang Schramm and finishing expert Jeff Jewett their specific technical questions.

"Because of our scale as the largest hardwood plywood producer in North America, and being the first to embrace a formaldehyde-free technology for making our panels, we found ourselves needing to communicate with an expanded range of people about an expanded range of topics," said Vogelsinger.

"Our new site was designed to organize our content in an intuitive way that lets the visitor drill right into what they came looking for. But our traffic reports indicate that once they're inside www.cfpwood.com, they find a whole lot more that interests them.

"At Columbia, we try to de-mystify the world of hardwood plywood and its role as a sustainable, green building material," said Vogelsinger. "And now, our new website reflects this mission, by being a streamlined resource and answer bank."
Some of the new improvements include:
• New homepage with a slide show of beautiful design images;
• An animated homepage banner that highlights news, products and features;
• "Full-panel" photography of the latest product introductions;
• A specific "News" section for alerts and items of immediate interest;
• Drop-down navigation menus on every page;
• A "Quick Links" list on our home page showing the most popular pages visited over the last 30 days;
• "Community" sections with packaged content of particular interest for Homeowners, Architects, and Fabricators;
• A simple and comprehensive literature download and sample order form;
• An "Innovations" section with information about PureBond technology, CARB and the Columbia Innovations team;
• A new "Resources" menu that directs you to pages that provide further information wells such as Ask the Experts, Documents, FAQs, For Architects, For Homeowners, PureBond Fabricators, and Samples and Literature;
• A new "Showroom" section which is a photographic showcase with profiles of PureBond Fabricator Network members;
• An expanded "Press" section with the latest Columbia news, stories about our work with Habitat for Humanity, and a link to our Twitter updates;
• A consolidated "Locator" section where visitors can find our distributors; retailers, and PureBond Network Fabricators and our manufacturing sites;
• Contact info available on homepage and in "Contact us" menu
• Link to our PureBond Twitter updates

Web Address Consolidation
All of the following web addresses will now take you to our new unified site:
www.columbiaforestproducts.com
www.cfpwood.com
www.specifycolumbia.com
www.choosecolumbia.com

Other updates in the works for later this year:
• DIY section: project ideas and instructions;
• Landowners section: information about how Columbia can help private landowners responsibly and strategically manage their natural timber resources;
• Distributor section: resources for our distributor customers

About Columbia Forest Products
Columbia's decorative interior veneers and panels are used in cabinetry, furniture, architectural millwork and commercial fixtures. Employee-owned and based in Greensboro, North Carolina, Columbia employs more than 2,000 and operates facilities throughout the United States and Canada, and an operational network which spans the globe.

For more information, visit www.cfpwood.com or email cfpmarketing@cfpwood.com .